Proposal Writing and Professional Services

Think of proposal writing as a marriage between project planning and management and copywriting.
All I’m doing is pitching an idea or project and persuading the reader to get on board with me and/or my organization.

Gantt Charts

Line Item Budgeting

Winning Themes

Deconstructing the Competitor’s Offer

These are all parts of constructing a convincing proposal that turns words into money.

Am I speaking your language?

Samples:

  • Avance Ideas, A Profit Sharing Focused Digital Marketing Agency
    Description: One of the projects for my digital marketing diploma: A marketing plan / fledgling business proposal addressing a common problem of marketing agencies – the inability to scale because of flat fee service models. I propose applying a profit sharing model to scale up my agency.
  • Management Consultancy Services Proposal: Promoting Economic Use of Customary Land in Samoa
    The second proposal I ever wrote and my first proposal win. As is the case with most of these technical proposals, I had to strike a balance between content, evaluation criteria, page limits and readability (especially line spacing).
  • Funding Request for a Laundry Business
    A short but sweet funding application for a small business. Nothing complicated, and very easy to write. The grants/loan officer approved the funding request.
  • Implementing Computerized Maintenance Management Systems
    I wrote an IT services proposal for my client (an IT consultancy). They were awarded a $150,000 services contract by the Ministry of Health in Haiti. Other outputs included a white paper for the Ministry of Health and the financial proposal.
  • Implementation of a Financial Management Information System
    Description: My client was a Canadian-Pakistani Chartered Accountant running his own management consulting firm; they did not have staff available to submit a last minute proposal. I did the technical writeup for a Financial Management Information System implementation. Result: Client awarded $88,000 CAD contract by the Lahore Water and Sanitation Agency (LWASA) Technical Approach Summary … Read more