What’s direct response?

You know those really ‘salesy’ letters that you find on the internet sometimes…

…that are spaced out like this?

And are trying to sell you a dating program, or a ‘magic pill?’

That’s direct response copywriting. The objective is to compel the reader to take an action now. Ex: Read my samples.

They’re really fun to write 😊… and the skill itself is still very relevant for scripting video sales letters.

Do not … address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.

-David Ogilvy