Description: A short but sweet funding application for a small family business – including all capital startup costs. Nothing complicated, and very easy to write.
Result: The grants/loan officer approved the funding request.
25th February 2023
Dear Loan Officer,
Problem Statement
In Otjiwarongo, not many families have access to a washing machine. Hand washing is the norm. It is a time consuming chore.
Business Idea
We would like to introduce our new business idea: Raven Laundry Service, located in Otjiwarongo. We are a professional and reliable laundry service offering high-quality wash, dry, and fold services for all laundry needs. Our team is dedicated to providing exceptional customer service and ensuring that each and every laundry item is treated with the utmost care and attention. We use only the highest quality detergents and softeners to ensure that clothes are clean, fresh, and free of any stains or odors. In addition to our wash, dry, and fold services, we also offer ironing and special treatment for delicate items. We can accommodate both residential and commercial clients. We will use technology to capture the market of high income clients and manual booking and appointments for lower income clients.
Business Model
- Customer drop off and pick up to start, will expand to delivery as business expands
- Online / app booking service to automate scheduling; as well as manual scheduling
- Referral through word of mouth and friends and family
- Pricing: 150 to 250 rand per basket
- Turnaround time: laundry will be clean, dry and ready for pickup in 24 to 36 hours.
Capital Liability / Ownership:
Owner/Operator: 100% ————-
————- to provide debt based financing and support booking/scheduling app.
| Start up Equipment / Items | Cost |
|---|---|
| Combined Commercial Washer / Dryer | $16000 rand |
| Laundry Supplies and Sundries | $3600 rand |
| Office supplies (printer, Android phone) | $3500 rand |
| Branding and Promotional | $3000 rand |
| Building Material Supplies (see appendix) | $18,125 rand |
| Total | $44,225 rand |
Recurring Expenses
- Laundry detergent, laundry supplies
- Promotional material
- Utilities (water, electricity)
- Internet
Sincerely,
——————
