For the project, I had to design a course and use video to deliver the course. I decided to teach my classmates how to run a B2B cold email marketing campaign. Here are some, but not all of the videos from the series.
Though the production quality is low (iPhone Pro selfie camera + a Windows laptop camera); the main content is there.
This is the intro video to the series – a top of the funnel promo vid.
Objective: Understand why email marketing is very relevant and an important skill.
Being a good copywriter takes time and practice – but I give some tips on how to write an effective subject line for complete neophytes..
The objective of this vid, for the audience:
Learn how to write catchy, attention grabbing subject lines (achieve a 15% open rate).
A 11 minute crash course on the tools that are needed to reach thousands of prospective clients.
I cover Apollo.io, Leadrocks, and email marketing suites: (Instantly, Brevo/Sendinblue).
Even beginners can use this to do their first outreach campaign. But they must put in the time and legwork.
Learning objectives:
- Learn how to source leads.
- Reach 300 to 10,000 new prospective customers (in the US market) within 3 weeks.