Short, ‘bottom of the funnel’ writing samples.
Meaning, the reader is already ready to buy. In most cases that means the reader found the content through a set of keywords signalling a high interest to buy – like ‘best minimalist running shoes.’
The content should be informative but also sell the reader on the benefits of the product. The reader is determined to have found these articles with a ‘high buying intent’ keyword; the article is meant to inform AND convert to the next step of the sales funnel.
This is in contrast to the traditional ‘bazooka’ SEO approach, blasting and targeting low converting keywords. Many of whom are are readers only browsing for information. Best practices for SEO for sales now prescribe a targeted, high intent to buy keyword strategy.
Client: Verratek They needed a blend of copywriting and content writing – reviews that informed and brought traffic (content) but the reviews should also entice the reader to further action on their site: “engaging and easily digestible reviews, mostly focused on consumer tech products like laptops, monitors, speakers, as well as other non-tech general consumer products.”
Ledger Nano S Plus Review
The Nano S Plus is an encrypted USB key for storing cryptocurrencies (it supports 5500 different coins). Access to your assets is protected with a 4 to 8 digit pincode. It’s got a small and cool form factor, with quality metal parts.
Setup is a breeze and very easy for beginners. The display prompts on the Ledger walks me through every step. The Ledger generates a ‘seed phrase’ that determines all your crypto addresses. After writing the words on the card that Ledger provides, I plug it into the computer and it’s ready. Easy.
Pros and Who it’s for:
· You want a relatively safe, secure, air gapped method of storing and accessing your crypto.
· Compared to other hardware wallets, it’s inexpensive.
· Convenience without sacrificing security.
· The Ledger hardware and software features work together to verify it’s an ‘untampered’ product. We recommend buying direct from Ledger. Make sure the package is sealed and run the verification feature before you move any crypto on it.
Cons
· The software is a little slow and laggy on PC – even on a modern computer. I tested it on a Ryzen 5 3600.
· It’s completely closed source – so while Ledger does verify its products, there is no ultimate audit or third party verifiability. You have to trust that Ledger did not implement any backdoors and trust that there are no unknown security faults.
Verdict
It’s secure – but not secure enough. We recommend it as part of your overall storage strategy along with hot wallets, and air gapped cold storage.
A ‘bottom of the funnel’ writing sample for a content marketing agency. The article would then be optimized for the identified mid-funnel or ‘bottom of funnel’ search phrases – for instance ‘compare video software.’
Content/Copywriting Pitch of Vocal Video (product) for Grow and Convert (Agency)
Is your business struggling to adopt video into its processes? Or is it a mess of freelancers, responsibilities and video editing tools? Or maybe you just want to cut costs.
Vocal Video is a platform for you – it enables storytelling through video for all aspects of your business. Their existing clients use it for marketing, sales, recruiting, and employee engagement – all without hiring additional staff or outsourcing. Examples:
- Record raving customer reviews. Text prompts in the app instruct the recordee on what to cover
- Display your social proof in video form – customer testimonials and reviews build trust with new customers; easily push these out to social media platforms from Vocal Video
- Make a video sales letter
- Engage employees
If you’re familiar with Loom or Tiktok – think of Vocal Video as a beefier, more robust platform tailored towards businesses. Best of all, after creating great videos with Vocal Video, they can be exported to your social media accounts to get even more eyeballs on your product or service.
Enable your team to make quality videos in house – no longer do you have to wait till tomorrow for a freelance video editor to return something you needed today. The tools allow your team to cut, edit and insert clips. Other features include templates, music, and special effects, text prompts for the recordee (so they know what they should be recording), text labeling and transcription.